When planning a trip to Europe, it’s easy to gravitate towards the big-name cities that regularly top travel lists. Beyond the usual highlights, however, there are many lesser-known destinations that offer a different kind of experience. If you’re looking for something a little more low-key but equally rewarding, consider exploring some of the most underrated destinations in Europe.
Krakow, Poland
Kraków is one of Europe’s most atmospheric cities, a place where cobblestone alleys and grand Gothic churches seem untouched by time. Once the royal capital of Poland, this city has preserved its architectural heritage remarkably well. From the impressive Wawel Castle perched above the Vistula River to the vibrant Jewish quarter of Kazimierz, Kraków offers a seamless blend of historical weight and contemporary culture.
Must-see sights
- Wawel Royal Castle – A Renaissance masterpiece and seat of Poland’s former monarchs.
- St. Mary’s Basilica – Known for its wooden altarpiece and the trumpet call (hejnał) played from its tower.
- Kazimierz District – A soulful, bohemian neighbourhood rich with Jewish heritage.
Top experiences
- Savour pierogi and bigos at a traditional milk bar.
- Join a guided tour of Schindler’s Factory and the nearby former ghetto in Podgórze.
- Take a moving and insightful guided tour of Auschwitz-Birkenau, located just outside the city.
- Venture underground at the extraordinary Wieliczka Salt Mines, a UNESCO World Heritage Site of chambers, chapels, and sculptures carved from salt.
Vilnius, Lithuania
Vilnius is a city rich in history and full of quiet charm. Its Old Town, one of the largest and best preserved in Europe, is a maze of cobbled streets, Baroque façades, and hidden courtyards. Napoleon was so taken with the city during his 1812 campaign that he reportedly called it “the Jerusalem of the North.” Today, Vilnius blends centuries of heritage with a fresh creative spirit, making it a fascinating place to explore.
Must-see sights
- Gediminas’ Tower – The last standing part of a medieval fortress, offering sweeping views.
- Vilnius Cathedral – A striking white landmark with a bell tower open to visitors.
- Užupis – The independent, artistic republic complete with its own constitution.
Top things to do
- Explore the MO Museum, a contemporary art space showcasing Lithuanian artists.
- Try traditional Lithuanian cold beetroot soup and potato pancakes.
- Enjoy a relaxed riverbank walk along the Vilnelė, stopping at hidden cafés.
Riga, Latvia
Riga, the Baltic’s largest capital, is a city of elegance and resilience. With a skyline shaped by Art Nouveau curves and Gothic spires, and a history marked by independence and occupation, Riga tells its story through architecture and atmosphere. While the Old Town is postcard-perfect, the real soul of Riga lies in its neighbourhoods — full of markets, music, and emerging creative spaces. It's a place where old-world charm meets the pulse of a modern European capital.
Must-see sights
- Art Nouveau District (Alberta iela) – A museum-worthy street showcasing sculpted façades and ornamental flair.
- Riga Cathedral and Dome Square – The spiritual and historical centre of the city.
- House of the Blackheads – An elaborate merchant guild building that speaks to Riga’s Hanseatic past.
Top experiences
- Explore the Central Market — one of Europe’s largest — for smoked fish, rye bread, and local pickles.
- Visit the Latvian National Museum of Art for Baltic modernism and portraiture.
- Head up to the viewing platform of the Latvian Academy of Sciences — nicknamed Stalin’s birthday cake — for a panoramic perspective and a glimpse into Soviet-era architecture.
Tallinn, Estonia
Tallinn is a city of contrasts — where medieval spires pierce the skyline just blocks away from edgy design hubs and buzzing cafés. The Estonian capital manages to feel both frozen in time and entirely future-focused. Its UNESCO-listed Old Town is among the best-preserved in Europe, while neighbourhoods like Kalamaja and Telliskivi reveal Tallinn’s modern, creative soul. Tallinn is also deeply connected to nature — forests, coastline, and islands are all easily accessible.
Must-see sights
- Toompea Castle – Home to Estonia’s parliament and a fantastic viewpoint.
- Alexander Nevsky Cathedral – A lavish Orthodox landmark with onion domes.
- St. Catherine’s Passage – A romantic alley lined with artisan workshops.
Top experiences
- Shop for local wool, ceramics and design pieces at Telliskivi Creative City.
- Discover Tallinn’s maritime past at the Seaplane Harbour Museum.
- Walk along the ancient city walls for panoramic views of the rooftops below.
- Visit the KGB Museum in the Hotel Viru for a fascinating – and chilling – insight into Soviet-era surveillance.
You can experience the unique character of Riga, Tallinn, and Vilnius on our expertly curated Baltic Highlights tour. This guided journey takes you through the heart of the Baltics, combining rich history, local culture, and must-see sights with plenty of time to explore at your own pace.
Bergen, Norway
On a trip to Norway, few places capture the country’s spirit quite like Bergen. Surrounded by seven mountains and hugged by the North Sea, it’s the kind of city that feels like a painting. Known as the “Gateway to the Fjords,” Bergen is a lively mix of maritime heritage, colourful wooden houses, and misty horizons. It’s also a cultural powerhouse — home to top-tier museums, music festivals, and the legacy of composer Edvard Grieg. Perfect for those seeking dramatic nature and Norwegian charm in equal measure, Bergen offers an unforgettable slice of the country’s coastal life.
Must-see sights
- Bryggen – A historic Hanseatic wharf, now filled with boutique shops and galleries.
- Mount Fløyen – Accessed by funicular, it offers panoramic views and scenic walking trails.
- Bergenhus Fortress – A medieval stronghold by the harbour.
Top experiences
- Visit the home of Edvard Grieg at Troldhaugen.
- Take a fjord cruise or ferry to nearby islands and villages.
- Dine on local seafood at the famous Fish Market, ideally with a fjord view.
Brasov, Romania
When you visit Romania, Brașov is a must-see — a gothic fairytale come to life in the heart of Transylvania. Surrounded by forested mountains, this medieval town charms with its storybook streets, colourful houses, and centuries-old churches. It’s a perfect base for exploring Romania’s legendary castles and folklore, but it also stands out on its own with cosy cafés, lively squares, and a strong sense of local character.
Must-see sights
- Black Church – A vast Gothic cathedral with a treasure trove of Ottoman carpets.
- Council Square (Piața Sfatului) – The city’s main square, vibrant with history and cafés.
- Catherine’s Gate – A medieval gate marking the old city’s perimeter.
Top experiences
- Ride the cable car up Mount Tâmpa for a panoramic view of Brașov.
- Sample traditional dishes like ciorbă de burtă (tripe soup) and papanasi (cheese doughnuts).
- Explore Bran Castle, known for its Dracula legends, just a short trip away.
Ghent, Belgium
On a trip to Belgium, Ghent is a city well worth exploring. While Bruges and Brussels often take the spotlight, Ghent offers a compelling blend of history, culture, and contemporary energy. This vibrant university city is known for its striking Gothic architecture, scenic canals, and thriving arts scene. With its strong local identity and balance of heritage and innovation, Ghent captures the essence of modern Belgium without losing sight of its rich past.
Must-see sights
- Gravensteen Castle – A stone fortress in the middle of the city, offering a journey through medieval justice.
- St. Bavo’s Cathedral – Home to the Ghent Altarpiece, a Renaissance masterpiece.
- The Graslei and Korenlei – Twin quays lined with historic guild houses.
Top experiences
- Take a canal boat cruise under centuries-old bridges.
- Discover the Design Museum for a taste of Belgian creativity.
- Try Gentse waterzooi, a local stew, in a canal-side restaurant.
Nessebar, Bulgaria
On a holiday in Bulgaria, Nessebar offers a unique blend of history, charm, and coastal beauty. Set on a narrow peninsula in the Black Sea, it’s one of Europe’s most ancient towns — where cobbled lanes and Byzantine ruins whisper stories of centuries past. With its mild climate, traditional wooden houses, and layered heritage, Nessebar provides a gentler, more culturally immersive alternative to Bulgaria’s livelier beach resorts.
Must-see sights
- Old Town Nessebar – A UNESCO site filled with over 40 historic churches.
- Church of Christ Pantocrator – A remarkable 13th-century structure turned art gallery.
- The Ancient Amphitheatre – Often used today for performances and cultural events.
Top experiences
- Relax at a seaside restaurant with a glass of local wine and fresh grilled fish.
- Wander the shops selling handmade lace, wood carvings, and pottery.
- Visit the Archaeological Museum to trace the town’s roots back to Thracian times.
Whether you're drawn to medieval towns, vibrant capitals, coastal gems or cultural crossroads, these underrated destinations in Europe reveal a different side of the continent — one that's rich in atmosphere, layered in history, and full of local flavour. Start planning your holiday with us now and discover a side of Europe that many miss — but never forget.
